This year’s conference is being held on December 7 – 8, 2021 at the Sheraton San Diego Hotel & Marina, 1380 Harbor Island Drive, San Diego, CA.
This conference focuses on the trends and hot issues in litigation and regulatory compliance for the residential lending community. Panels will feature some of the nations leading industry experts.
The average lender grew LO headcount by 32% from Q1 2020 to Q1 2021. As refi volume wanes, it’ll be up to managers to make data-informed decisions about who stays and who goes — and what to do with the orphaned deals that result from staffing down. Fortunately, the powerful combination of Sales Boomerang and LBA Ware is all you need to “level up” high-potential LOs while weeding out chronic underperformers.
| In most industries, the probability of selling to an existing customer with whom you’ve already built trust is 60-70%, whereas the probability of selling to a new prospect is just 5-20%. Yet, on average, mortgage lenders hold on to fewer than 20% of past customers. That means 4 out of 5 mortgage customers will get their next loan from a different lender — and the numbers are only getting worse. At $1,200 per loan with a new customer, you have to recapture their next loan. What can you do to make sure you aren’t paying for “new customer” leads that are already in your database? How can you make sure your borrowers will come back to you? Join Ernie Graham, CEO of Homebot, and Alex Kutsishin, CEO of Sales Boomerang, as they share the retention strategies that ensure your borrowers think of you for their next loan. Remember, you don’t have to help get your borrowers into their forever home to be their always lender. |
Back in-person for 2021, bringing together secondary market leaders, decision-makers, and vendors to drive new opportunities and stay informed. This live, in-person conference at the scenic Monarch Beach Resort in Dana Point, CA will provide you with timely and critical information, as well as valuable networking opportunities for your business. Don’t miss out!
Keynote Speaker: Leigh Steinberg, American Sports Agent
During his 41-year career, Steinberg has represented over 300 professional athletes in football, baseball, basketball, boxing, and Olympic sports. He has represented the No. 1 overall pick in the NFL draft a record eight times. Steinberg is often credited as the real-life inspiration of the sports agent from Cameron Crowe’s film Jerry Maguire in 1996
The novel coronavirus outbreak has tested lenders’ ability to adapt to sudden, monumental change. Branch managers are grappling with an influx of record-high refi volume and lack of staff capacity all while transitioning to a remote business model. Instant data insights and concise communication are now more important than ever to keep employees connected, on track, and of course, motivated.
To absorb as much refi business as possible while keeping consumers happy, branch managers will need to go “back to basics” in their evaluation of operations and production data.
Here are three real-time data analytics branch managers can use to keep themselves out of the weeds and ensure the entire branch is on the same page.
Pull-through and fallout data are essential to helping branch managers identify where they are losing business, why it’s happening and what steps they can take to prevent future losses. Take, for instance, a common lender predicament in our current market: volume is high, but fallout has increased. A branch manager who’s satisfied to simply attribute unusually high fallout to an increased rate shopping market and wash their hands of it could be losing a large swath of good loans.
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